HE'S MORE LIKELY TO PURCHASE.

All site visitors are potential customers.  Those who relate to and understand your website’s content, find the website easy to use, and ultimately have a positive impression are more likely to become purchasers.  

Websites without logical user interface and navigation, quality content, seamless applications, and engaging and appropriate design repel would-be customers.  Does your small business' website suffer from this problem?  Before you start to redesign, lay the foundation for improving user experience and online lead generation with a user-centered site review.